When Volvo launches news, journalists from all over the world usually do not fly into Gothenburg. But when the car manufacturer presented the second model from its performance brand Polestar, it was via a webcast, followed by over 5,000 people.
According to Brent Ellis, who is a communications and PR manager at the company, one of the reasons was that one wanted to reach a large audience all over the world.
“But that also means that we can realize one of our major goals as an electric car manufacturer, to improve the air quality, by not flying in hundreds of visitors to Gothenburg for a relatively short event,” said Ellis, who believes that the company will implement more digital launches in the future.
Polestar can be described as the car for anyone who likes Volvo, but wants a little more. The first model, launched last year, was a charging hybrid with 600 horsepower with the Volvo S90 model as a base and with a price of over SEK 1.5 million. Polestar 2 is a clean electric car, which is expected to take up the fight with Tesla’s talked about Model 3.
– Tesla has set a new level. This is our contribution to sustainable electric mobility, said Polestars CEO Thomas Ingenlath, former chief designer at Volvo, during the presentation to an enthusiastic audience.
Volvo Cars bought Polestar Performance 2015 after having had a collaboration in motorsport. Polestar became a separate company under Volvo Cars two years ago and has, after investments from both Volvo and the main owner Geely, built a new factory in China.
The company’s second model is a four-door hatchback, which will begin manufacturing in February with a view to the markets of China, Canada, California and six European countries, including Sweden and Norway.
The car’s powerful 78 kWh battery pack (kilowatt hours) is enough to travel up to 50 miles, according to the tougher driving cycle WLTP. It is opened and started using the mobile phone. The navigation and entertainment system is developed together with Android and Google.
– But if you have no Android you don’t have to worry. It works with the Iphone as well, said Ingenlath, who also seems particularly pleased with the car’s unusually slick side mirrors and that the seat cover is not in leather.
– Bye, bye, Dumbo, he said during the presentation and aimed at many cars’ mirrors looking like elephant ears.
Polestar 2 will cost between 420,000 and 630,000 SEK depending on which additional equipment you choose. At first, only the top-equipped version will be sold. The so-called “folklane”, Model 3, costs about 650,000 in Sweden, but on the other hand has a few miles extra range.
Anyone who does not want to buy their Polestar can subscribe to it.
“No mess, just a single bill for the driver,” said Ingenlath, who can already look forward to the next model.
Polestar 3 will be an electric suv.